ABOUT ME

I’m a Senior Designer and Creative Lead with over 10 years of experience shaping brands, products, and campaigns that connect with people. My career spans branding, UI/UX, and marketing, from rebranding tech companies to mentoring design teams at international scale-ups.

I thrive at the intersection of hands-on creativity and strategic leadership, building identities and systems that empower teams and resonate with audiences. Whether it's for a startup or a global brand, my approach is always hands-on and focused on creating work that is beautiful, smart, and human.

My passion lies in working with brands that are making a positive impact. For me, design should always serve a purpose, not just decorate. I’m drawn to meaningful collaborations and aim to bring clarity, intention, and integrity into every part of the creative process.

As a third-culture kid who grew up between Ukraine and Ireland, I bring a global, people-first perspective to everything I do. This background taught me to be adaptable and open-minded, which translates into a bold yet empathetic approach to both design and leadership.

I’m a Senior Designer and Creative Lead with over 10 years of experience shaping brands, products, and campaigns that connect with people. My career spans branding, UI/UX, and marketing, from rebranding tech companies to mentoring design teams at international scale-ups.

I thrive at the intersection of hands-on creativity and strategic leadership, building identities and systems that empower teams and resonate with audiences. Whether it's for a startup or a global brand, my approach is always hands-on and focused on creating work that is beautiful, smart, and human.

My passion lies in working with brands that are making a positive impact. For me, design should always serve a purpose, not just decorate. I’m drawn to meaningful collaborations and aim to bring clarity, intention, and integrity into every part of the creative process.

As a third-culture kid who grew up between Ukraine and Ireland, I bring a global, people-first perspective to everything I do. This background taught me to be adaptable and open-minded, which translates into a bold yet empathetic approach to both design and leadership.

Photo of Irene in a neon scene
Photo of Irene in a neon scene
Photo of Irene in a neon scene

How i work

01

Align TOGETHER

Align TOGETHER

Every project starts with listening. Whether it’s a rebrand, campaign, or pitch deck, I make sure the vision, goals, and audience are crystal clear before anything is designed.

02

Define the Core

Define the Core

Once aligned, I explore creative directions that reflect the brand’s heart. This includes moodboards, concept sketches, messaging frameworks, and brand story building.

03

Design & Build

Design & Build

This is where the vision takes shape. I create everything from identity systems and web designs to presentations and marketing materials; always built with intention and flexibility.

04

04

04

Refine & Deliver

Refine & Deliver

No good design is complete without iteration. I work closely with stakeholders to gather feedback and fine-tune every element until it feels just right.

05

05

05

Empower & Launch

Empower & Launch

From brand books to scalable design systems, I equip teams with tools and guidance to carry the work forward confidently and consistently.

Career

viky one

Designer & Creative Director

2021 → Now

datasnipper

Senior Designer & Design Lead

2023 → 2025

RocketX

Visual Designer

Visual Designer

Visual Designer

2021 → 2023

2021 → 2023

2021 → 2023

viriciti

Graphic Designer

Graphic Designer

Graphic Designer

2020 → 2021

2020 → 2021

2020 → 2021

accenture

accenture

accenture

Graphic Designer

Graphic Designer

Graphic Designer

2019 → 2020

2019 → 2020

2019 → 2020

Itworks!

Itworks!

Itworks!

Graphic Designer & Video Editor

Graphic Designer & Video Editor

Graphic Designer & Video Editor

2018 → 2019

2018 → 2019

2018 → 2019

corvil

corvil

corvil

Graphic Designer & Digital Marketer

Graphic Designer & Digital Marketer

Graphic Designer & Digital Marketer

2015 → 2018

2015 → 2018

2015 → 2018

Let’s Build Something That Lasts

Whether you're building a brand from scratch, refreshing an existing one, or simply need someone to make sense of the creative chaos. Let's talk about how my design can help amplify your story.

Let’s Build Something That Lasts

Whether you're building a brand from scratch, refreshing an existing one, or simply need someone to make sense of the creative chaos. Let's talk about how my design can help amplify your story.

Let’s Build Something That Lasts

Whether you're building a brand from scratch, refreshing an existing one, or simply need someone to make sense of the creative chaos. Let's talk about how my design can help amplify your story.